FOOD

We started Sweetgreen because there was nowhere to get a quick, healthy lunch near Georgetown. That problem exists in every city in America.

A salad can be as craveable as a burger. You just have to make it fresh, customize it perfectly, and serve it in under 60 seconds.

Locally sourced, seasonal ingredients are not just a marketing story. They taste better. And customers can tell the difference.

60% of our orders are digital. We are a tech company that happens to sell salads. The app is as important as the kitchen.

Why do we need billions of chickens to make an egg? We found a plant that does it better.

Meat without the slaughterhouse. That's not a compromise — that's an upgrade.

Food is the most fundamental business on Earth. Everyone eats every day. That is not a trend. That is a fact of human existence.

If you want to understand a country, eat their food. If you want to do business there, sell them yours.

A franchise is not just a brand. It is a system, and the system is what you are really buying. If you maintain the system with discipline, the brand grows. If you deviate from it, you destroy what you paid for.

Canada's families spend a significant portion of their income on food. Getting that right — the quality, the value, the access — is not a small thing. It is the obligation that comes with being Canada's largest food retailer.