METRICS

We reported 20 million monthly active users. The SEC found that 95% of them were bots. Ninety-five percent. I don't know how to explain that in a way that sounds good.

Working at Activision and EA taught me what makes games sticky. Engagement hours is the metric. Everything else follows.

If your net revenue retention is above 120%, you can screw up almost everything else and still build a big company.

Net revenue retention above 130% means your existing customers grow faster than new customers leave. That’s a machine.

For me, it's only about daily active users.