MARKETING

Here in my garage, just bought this new Lamborghini here. But you know what I like more than materialistic things? Knowledge.

The best marketing strategy is a profitable business model. Everything else is just noise.

SEO is not about gaming Google. It's about creating the best result for the person searching.

Content is king, but distribution is queen. And she wears the pants.

We don't sell saddles here. We sell the experience of riding.

The best marketing in the world is a product so good that your customers do the marketing for you.

We sold 20,000 flamethrowers in four days. The merchandise business has a better margin than the tunnel business right now.

We put a giant pink mustache on every car. People thought we were insane. But nobody forgot us.

Spotify Wrapped is the most effective marketing campaign in tech and we didn't even plan it that way. People just love sharing their data when you make it feel personal.

Every creator who tells their audience about Patreon is doing our marketing for free. The product sells itself through the people who use it.

Post on LinkedIn every single day. Share value. Build your audience. My personal brand built a $100M company with zero ad spend.

Home Try-On wasn't just a logistics feature — it was a social media campaign disguised as a service. People posted photos of themselves in five frames and asked friends to vote. Free marketing.

The best marketing we ever did was making a product good enough that people told their friends about it. We didn't need a Super Bowl ad. We needed great joggers.

I spent my whole career in advertising watching brands spend millions to be 5% funnier than their competitor. I thought, what if we just made the funniest brand in the world and put water in it?

We spend a fraction of what Coke spends on marketing and get more engagement per dollar because our content is actually entertaining. Nobody shares a Dasani ad. People share our stuff because it makes them laugh.

The whale demo was the most effective piece of vaporware marketing in tech history. Millions of people believed AR glasses were ready for consumers. They weren't. They still aren't.