MEDIA

Media plurality is not a luxury. It is essential to a functioning democracy. That is why I invest in it even when the returns are uncertain.

We had 500 employees doing manual bookkeeping while our pitch deck said AI handled 90% of the work. When Forbes started asking questions, there was no good answer.

The Financial Times is running a campaign against us. Their reporting is false, defamatory, and designed to manipulate our stock price.

Forbes said I was worth $20 billion. I said I was worth $30 billion. We argued about it for a decade. The truth is, neither of us really knew — and that's the nature of private wealth.

Email is the most underrated business model on the internet. You own the relationship. No algorithm can take that away.

The best content does not feel like content. It feels like a smart friend texting you something interesting.

We built Morning Brew on one insight: business news does not have to be boring. That is it. That was the whole strategy.

The Atlantic is not an investment in media. It is an investment in truth-telling at a time when truth is under attack.

Everybody was wrong. There is no divine law that says there can only be three television networks.

In media you either own the distribution or you are owned by it.

Cable is just pipes. But whoever owns the pipes controls what flows through them. That is the entire thesis.

I bought Time Magazine because journalism matters and because nobody else was going to save it.

I think the main quality you need in running a newspaper is a stomach for risk.

If you believe in something, put your money where your mouth is and then go on TV and talk about it.

Long-form conversation is the antidote to the toxicity of social media.

Sports are the last real-time content. Everything else can be paused, skipped, or streamed later. Sports can't.

In sports and entertainment, emotional connection is the moat. No algorithm can replicate it.

I treat my career like a business. Every joke is content. Every movie is marketing. Every Instagram post is distribution.

I wanted to give athletes a platform to tell their own stories, unfiltered. That's why I started The Players' Tribune.

Nobody on CNBC talks about repo markets or cross-currency basis swaps. That's exactly why they get the macro picture wrong.

You don't need venture capital to build a media company. You need a good product and a distribution strategy.

We started Morning Brew because the Wall Street Journal was too boring for our generation. Turns out millions of people agreed.

The best financial advice is free on YouTube. The worst financial advice is also free on YouTube. Learning to tell the difference is the real skill.

Snapchat paid me real money before anyone in the music industry understood what social media was worth. I saw it early. That is the key — you have to see it early.

My level of media involvement: zero.

We are not a media company any more. We are an internet company that happens to own media assets.

You do not wait for opportunity in this business. You build the machine that creates opportunity. Then you invite others in.

Everyone said linear TV was dead. I said: The Weather Channel has 100 million households, decades of trust, and meteorological data that every airline and government needs. That is not dead. That is infrastructure.

Economic inclusion is the civil rights issue of our time. When Black-owned media companies are excluded from advertising budgets, it is not a business decision. It is discrimination.

Own the real estate. Do not rent it. That is true in property, in media, in your career. If you are performing on someone else's platform, you are enriching them.

I have always believed in the power of great content. And I believe that the brands we have at Paramount — CBS, MTV, Nickelodeon, BET, Showtime — are among the most powerful in the world.

Power Rangers was rejected by every single network. Every one of them passed. And then Fox said yes, and it became the number one show in America.

When I saw Super Sentai in Tokyo, I knew. I just knew. Nobody believed me for nine years, but I never stopped believing it.

Fox News exists because there was a large audience that was not being served by existing media. We serve that audience.

Sports rights are the most valuable content in the world. Every demographic watches sport. You cannot say that about anything else.

People used to think I was a fool for overpaying for Paramount. Now the only question is whether I was wise enough.

Content is king.

We are not just a football club. We are a global entertainment brand that happens to play football.

A free press is not a luxury. It is essential infrastructure — as important as roads and bridges. That is why I bought the Los Angeles Times.

Reuters brings a global editorial credibility that no amount of money can manufacture. That is why this combination works and why we are willing to pay for it.

I have no ideological project.

I use my media to conduct my civilizational battle.

CNews is a success because CNews tells the truth.

I am not at all an Attila, and I do not inspire terror.

I own a minority stake in Breitbart News, where I have no editorial authority, because I believe it adds an important journalistic voice to the American conversation.